bike share ux research

HealthyRide is a public bike share system in Pittsburgh, PA that operates on the principle of time shared ownership. Systems such as HealthyRide have sprung up in metropolitan areas across the world in recent years. Before designing anything, we have to understand who we are designing for. The first stage of our research was focused on discovering what age groups are most open to using a bike share rental program. Moreover, it asked which platforms, physically and digitally, they were most comfortable.

Final Research poster

Made in colaboration with Marisa Lu and Cameron Burgess.

Qualitative observational research

GantT

Above is a gantt chart that I built to manage the different methods of research that our group was using. By doing this we allowed our selves enough time to go through multiple trials of hidden camera footage. This worked out really well because one of the trials ended up yielding no results. what is a gantt?

timelapse camera

We researched through video observation, think aloud procedure, and flow analysis to identify the ‘pain points’ that could turn off potential users during the sign-up experience.

The videos were taken through a time-lapse camera we hid in a tree by a nearby station. The flow analysis was captured by taking end-to-end images of the various interface pathways and later converting them into service-flows (like the one to the right).

Mech Turk Research

We surveyed 200 mechanical turk workers with a questionnaire on bike ride systems. The questions included asking them ‘how open they would be to using a bike share system,’ and, if they expressed positive interest, which platforms (i.e. physical kiosk, mobile, etc.) they were most comfortable with.

We used a picture walk through to ask all of our questions, required all turkers to be U.S. residents, and only took results from those who claimed to live in suburban or urban areas in order to better match the conditions HealthyRide Pittsburgh operates under.

link to google sheet